Selling Frames on Etsy: Why Framed Prints Outperform Posters in 2026

If you're selling posters on Etsy and you're not offering framed versions, you're leaving serious money on the table—we're talking hundreds of pounds a month.

We recently launched framed prints on PrintShrimp, and the data from the first weekend is genuinely wild: sellers who turned frames on are making up to £60+ profit per A1 sale. It’s the same listings and the same traffic, but with totally different margins.

Here is why adding framed prints is the easiest profit lift you'll make this year and how to get started.

Why Frames Change Everything

Unframed posters are often treated as a commodity. Customers compare prices across hundreds of Etsy stores, your margins get squeezed, and you end up competing on price in a race to the bottom.

Frames flip the script in four key ways:

• Higher perceived value: A framed print is a finished product; a poster is a project the buyer still has to complete.

• Bigger basket size: An A1 poster might sell for £35, but an A1 framed print sells for £160. You get a higher price point for the same design.

• Less competition: Many Etsy sellers avoid framed prints because most POD providers don't make it easy, meaning your listings will stand out.

• Better reviews: Customers love a "ready-to-hang" product, and higher review scores feed back into Etsy's algorithm to rank you higher.

The Math: Framed vs. Unframed

Let’s look at the real numbers using PrintShrimp’s recommended pricing.

That is nearly 4x more profit per sale for the same listing and the same traffic. If you sell 20 A1s in a month, the unframed version yields £320 in profit, while the framed version yields £1,160. That is the difference between a side hustle and a real business.

Will Customers Still Buy Unframed?

Yes, most of them will, but the key is that your Average Order Value (AOV) rises significantly.

Data shows that around 20–30% of customers choose the framed option when it is offered. These customers tend to be higher-quality buyers who are less likely to ask for refunds and more likely to return for future purchases. Even if 70% of your customers still buy unframed, the 30% who upgrade pump your profit numbers in a way unframed sales alone never could.

Quality Matters

We know the concern: “Won’t a frame from a Print-on-Demand company look cheap?”.

Not if you partner with the right team. PrintShrimp frames are:

• Professional Finishes: Choose from Oak, Black, or White finishes, all available for the same price.

• Premium Protection: Frames come with 1-2mm thick, shatter-resistant plexi-glass for lightweight, premium protection.

• Ready-to-Hang: Every piece arrives with sawtooth hangers, turnbuttons, and easel-backs for desktop standing on eligible sizes.

• Safe Transit: We use protective corners and premium packaging to ensure safe global shipping.

How to Set Up Frames on Etsy

We have made the technical setup incredibly simple:

1. Log into app.printshrimp.com.

2. Click "Frame Launch".

3. Follow the 3-step setup (the app will guide you through updating your global/domestic pricing).

4. Our software automatically applies recommended pricing for every frame size.

5. If you prefer your own numbers, you can override any price at any time.

The whole process takes about 5 minutes, and then frames are live as an option on every listing in your shop.

The Bottom Line

If you are already selling posters on Etsy, adding frames is the single highest-leverage move you can make in 2026. It isn't a new product line you have to learn; it's just bigger margins on the work you are already doing.

Set it up this weekend—you will thank yourself in three months!