The 2026 Etsy Poster Pricing Guide: Maximize Your Margins
Pricing your products is the most common point of anxiety for new Etsy sellers. How do you ensure you are competitive while actually taking home a healthy profit?
To take the guesswork out, we have compiled PrintShrimp’s recommended pricing models. Please note: These specific profit margins are only achievable using the PrintShrimp fulfillment model. Our costs are optimized to account for Etsy’s fees and the VAT charged by PrintShrimp, allowing us to pass on higher take-home profit to you that standard POD providers simply cannot match.
Print-Only Pricing Strategy (UK Standard)
For print-only listings, consistency is key. We recommend using the following pricing structure, which is built on the foundation of PrintShrimp's competitive production costs.
| Poster Size | Price to Charge | Take Home Profit |
| A5 | £13.99 | £3.70 |
| A4 | £15.99 | £4.80 |
| A3 | £17.99 | £6.50 |
| A2 | £25.99 | £11.50 |
| A1 | £34.99 | £16.15 |
| A0 | £54.99 | £27.75 |
| 5×7" | £13.99 | £6.10 |
| 6×8" | £14.99 | £3.95 |
| 8×10" | £15.99 | £4.80 |
| 11×14" | £19.99 | £7.00 |
| 11×17" | £22.99 | £8.95 |
| 12×16" (30x40cm) | £25.99 | £11.50 |
| 12×18" | £26.99 | £11.75 |
| 16×20" | £28.99 | £11.65 |
| 16×24" | £33.99 | £15.90 |
| 18×24" | £35.99 | £17.00 |
| 20×28" (50x70cm) | £39.99 | £19.80 |
| 20×30" | £42.99 | £24.15 |
| 24×32" | £43.99 | £24.40 |
| 24×36" | £44.99 | £24.05 |
| 28×40" (70x100cm) | £49.99 | £24.70 |
| 30×40" (75x100cm) | £54.99 | £28.95 |
Data source: PrintShrimp recommended UK pricing.
Framed Print Pricing Strategy
Framed prints offer a significant upgrade to your average order value. By utilizing PrintShrimp's premium, ready-to-hang frames, you can achieve the high-margin results shown below.
| Frame Size | Price to Charge | Take Home Profit |
| A5 | £49.99 | £18.50 |
| A4 | £54.99 | £20.35 |
| A3 | £64.99 | £21.65 |
| A2 | £94.99 | £32.75 |
| A1 | £159.99 | £58.00 |
| 5×7" | £49.99 | £18.50 |
| 8×10" | £54.99 | £22.75 |
| 11×14" | £59.99 | £21.00 |
| 11×17" | £64.99 | £24.05 |
| 12×16" (30x40cm) | £72.99 | £29.65 |
| 12×18" | £79.99 | £34.40 |
| 16×20" | £94.99 | £32.75 |
| 16×24" | £104.99 | £41.25 |
| 18×24" | £114.99 | £44.95 |
| 20×28" (50x70cm) | £129.99 | £50.50 |
| 20×30" | £149.99 | £60.30 |
| 24×32" | £159.99 | £58.00 |
| 24×36" | £169.99 | £60.50 |
Data source: PrintShrimp recommended UK pricing.
Why These Margins are Unique to PrintShrimp
It is important to understand that these specific profit figures are tailored to the PrintShrimp ecosystem for several key reasons:
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VAT Efficiency: These calculations account for the specific way PrintShrimp handles UK VAT, which helps you retain more profit compared to other providers.
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Global Optimization: Profit margins are even higher for US-based sales because no VAT is charged, and our model allows for consistent profitability in Canada and the Rest of World when using our recommended shipping structures.
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Shipping Structure: To maintain these profits, we recommend charging £3–£4 for global and domestic shipping to the US, Europe, and Canada, with a £19.99 fee for Rest of World (ROW) international shipping.
